According to the latest research, it takes the brain only 7 seconds to judge a person after first meeting them. 7 seconds! This means that each time you meet someone, and perhaps unknowingly, you have only 7 seconds to shine. Harsh, right? But it’s something we all do. While this is important when it comes …read more
According to the latest research, it takes the brain only 7 seconds to judge a person after first meeting them. 7 seconds! This means that each time you meet someone, and perhaps unknowingly, you have only 7 seconds to shine. Harsh, right? But it’s something we all do.
While this is important when it comes to representing yourself, it’s even more crucial when representing your business. If you don’t immediately come across as professional, modern, and engaging as your business truly is, then a potential customer will walk out of the door; you only get one shot at a first impression.
So, we’ve established that first impressions count, and they count for a lot, but what does this mean for your business? Keep reading to find out more.
The key thing here is learning how you sell yourself. You can have the best business in the world in every other aspect, but if you don’t make it clear to people what it is you do and how well you do it, then who’s to know? Since the advent of social media and recent advances in digital media technologies, marketing has never been more diverse and creative… so it should be easier than ever, right? Unfortunately, no. Now information is available so readily and services can be so quick, efficient, and easy, people’s attention has become much more illusive and difficult to get a hold of for businesses while patience has also shortened. There’s no longer time to explain why you’re great; there’s so much competition that people will go elsewhere. Instead, you need to make it clear who you are from the get-go; you really do only have 7 seconds. How do you do this as a business?
Firstly, branding shouldn’t be overlooked. As the adage goes, “A picture is worth a thousand words”; If a picture is a thousand, then a logo is a million. A logo is the face of your business so it, along with all your other branding, should reflect your specific business.
However, there are some general rules: it needs to be modern, simple, and versatile so it can be used across multiple platforms. This kind of work needs to be handled by a professional designer. While it may be tempting to cut corners with free logo generator websites around, this is an area that you should pay close attention to.
Having an in-house graphic designer will also ensure that your brand is well-maintained and that all your branding is consistent. When you’ve built a strong brand, it’s time to think about how you’re going to get your message out there. Most companies rely on a strong online presence, usually consisting of a website and various social media channels, namely LinkedIn, Facebook, Twitter and (where appropriate) Instagram, and YouTube. It’s important to make sure your website is beautifully designed, well maintained, and reflects your company branding, and in 2019 there’s no excuse to not have this essential tool for your business. With the website as the main hub, the social media channels will drive traffic towards it and allow your customers to interact with you. A final word of caution: social media needs to be done well.
It’s arguably more damaging having a derelict and abandoned social media presence than not having one at all, so it must be well maintained and kept up to date.
The tips mentioned in this blog all achieve one thing: they buy you more time. In 7 seconds, a potential customer has time to glance at your logo. With your beautiful logo, you’re bound to impress! It will do all the talking for you. In another 7 seconds they have time to skim through your social media accounts; upon seeing you’re active and professional, they’re inclined to visit your website to learn more. First impressions count but fear not! This is something you can control and use to your advantage to stand out from the crowd.