First impressions count

furniture & interiors

According to the latest research, it takes the brain only 7 seconds to judge a person after first meeting them. 7 seconds! This means that each time you meet someone, and perhaps unknowingly, you have only 7 seconds to shine. Harsh, right? But it’s something we all do. While this is important when it comes …

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According to the latest research, it takes the brain only 7 seconds to judge a person after first meeting them. 7 seconds! This means that each time you meet someone, and perhaps unknowingly, you have only 7 seconds to shine. Harsh, right? But it’s something we all do.

While this is important when it comes to representing yourself, it’s even more crucial when representing your business. If you don’t immediately come across as professional, modern, and engaging as your business truly is, then a potential customer will walk out of the door; you only get one shot at a first impression.

So, we’ve established that first impressions count, and they count for a lot, but what does this mean for your business? Keep reading to find out more.

The key thing here is learning how you sell yourself. You can have the best business in the world in every other aspect, but if you don’t make it clear to people what it is you do and how well you do it, then who’s to know? Since the advent of social media and recent advances in digital media technologies, marketing has never been more diverse and creative… so it should be easier than ever, right? Unfortunately, no. Now information is available so readily and services can be so quick, efficient, and easy, people’s attention has become much more illusive and difficult to get a hold of for businesses while patience has also shortened. There’s no longer time to explain why you’re great; there’s so much competition that people will go elsewhere. Instead, you need to make it clear who you are from the get-go; you really do only have 7 seconds. How do you do this as a business?

Firstly, branding shouldn’t be overlooked. As the adage goes, “A picture is worth a thousand words

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