Signage is often the first point of contact between a business and its customers. It informs, welcomes, and directs, it advertises. For both employees and customers, signage plays many crucial roles in a workplace. Wayfinding signage helps individuals navigate the premises, conduct tasks efficiently, and follow instructions seamlessly. Health and safety signage is essential for keeping everyone safe and informed, helping to prevent accidents and damages

Effective signage sells. A study by the Sign Research Foundation found that 60% of businesses reported increases in sales, with an average improvement of about 10%, following the installation of new or improved signs. Then there’s digital signage: research suggests it can capture 400% more views than static displays, and 68% of customers reported that digital signage would make them more likely to buy advertised products.

Is Your Signage Up to Speed?

Does your signage reflect your current business needs? From an external viewpoint, is it attention-grabbing, visible in low light and aligned with your brand identity? Out-of-date signage can cause confusion among potential customers, leading to a loss of trust and footfall. Ensuring visibility in all weathers and all seasons increases your brand’s round-the-clock presence. LED-illuminated signage offers significant benefits—it's always visible, providing continuous advertising.

Internally, can your employees and customers easily find their way around your premises? Basic internal and external signage is essential for a well-organised workplace. From directing visitors to reception, where the toilets are, listing timings, marking emergency exits, to guiding waste and more.

Safety and Compliance

Do you have relevant health and safety signs clearly displayed? Safety signs are crucial where significant risks to health and safety persist despite all other measures. To comply with the Health and Safety (Safety Signs and Signals) Regulations 1996, employers should:

• Use road traffic signs in workplaces to regulate traffic.
• Maintain the safety signs they provide.
• Explain unfamiliar signs to employees and instruct them on required actions.

Be careful- overloading with too many signs can cause confusion, too.

The Benefits of Effective Signage

Well-designed and well-placed signage can increase traffic, enhance customer experience, and offer cost-effective marketing. It provides long-term benefits and a high return on investment compared to other advertising methods. Once installed, signs continue to work for your business with minimal ongoing costs, especially with the low-energy usage of LEDs. Ensuring safety and regulatory compliance through appropriate signage helps prevent accidents and avoid potential fines- it’s a small investment that gives invaluable returns.

Future Trends in Signage

Tech, such as digital and smart displays are revolutionising workplaces and customer experiences, offering dynamic content and interactivity. Digital screens can offer a quick and efficient way to keep everyone in the office informed about important updates without overwhelming their inboxes (there are cakes in the kitchen!)

There is also a growing trend towards eco-friendly materials and designs, reflecting the demand for sustainable practices. Personalised and interactive signage experiences are on the rise, allowing businesses to tailor their messages to individual customers across a range of sectors.  Additionally, signage is evolving to complement online and social media content, creating a cohesive brand experience across multiple channels.

Which Way?

It's important to stand out from the crowd in an ever-competitive market where signs are shouting louder, bolder and brighter. It’s also important to do this according to your sector, your strengths, and your target market to get the best ROI. Whether you opt for ready-made signs, personalised posters, bespoke beacons or digital displays, our signage and print experts can help to guide you through your options and invest in the signs that work for your business.

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